Monday, March 26, 2012

"The Hunger Games" biggest movie event of the year

The trilogy by Suzanne Collins, which sold 30 million copies worldwide, is now the biggest movie event of the year. With $155 million opening weekend, it's near the top of the domestic record book.

The huge haul marks the third-best debut ever in terms of revenue, behind the $169.2 million opening for last year's "Harry Potter" finale and the $158.4 million opening of 2008's "The Dark Knight."

"Harry Potter" and "Batman" were well-established franchises. "The Hunger Games" set a revenue record for a non-sequel, taking in more than twice what the first "Twilight" movie did with its $69.6 million opening weekend.

"The Hunger Games" amassed a worldwide total of $214.3 million in just a few days.

Domestically, it also was by far the biggest start for a film opening outside the busy summer and holiday seasons. According to Sunday studio estimates, "The Hunger Games" came in nearly $40 million ahead of the previous March record-holder, 2010's "Alice in Wonderland" at $116.1 million.


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